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Interactive and Mobile Local Media: Trends and Opportunities
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Mobile LAVA is pleased to welcome top BIA/Kelsey analysts Matt Booth and Michael Boland to share authoritative and valuable insights into the top trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media. Whether you are an investor, startup, or later-stage company focused on digital local-mobile-social media and advertising, this event is not to be missed!

11/15/2012
When: 11/15/2012
6:30 PM
Where: Tiato
2700 Colorado Blvd
Santa Monica, California  90401
United States
Contact: Michael Utvich


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Mobile LAVA is pleased to welcome top BIA/Kelsey analysts Matt Booth and
Michael Boland to share authoritative insights into the top trends, market
events, companies and case studies that are driving current and future
opportunities in interactive and mobile local media.

Whether you are an investor, startup, or later-stage company focused on

digital local-mobile-social media and advertising, this event is not to be
missed!

 

Featured Industry Analysts

 

Experience, foresight and the proven ability to build important communities, make BIA/Kelsey the trusted source for local media industry intelligence. To deliver the highest level of support and most insightful services possible, we have assembled a team of highly-respected industry professionals that offer deep expertise in the market segments we cover.

MichaelBoland

Michael Boland
Program Director, Mobile Local Media

Michael Boland is the program director for BIA/Kelsey’s Mobile Local Media practice. Since joining the company in 2005, Boland has been instrumental in covering the local online space for our Interactive Local Media practice. His expertise and curiosity about new mobile, social, and video technologies and business models make him a valuable resource for MLM clients.

Boland is a frequent speaker and organizer at top industry conferences including BIA/Kelsey events, Search Engine Strategies and others. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Search Engine Watch and Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including The Wall Street Journal, Fortune and Forbes.

Before joining BIA/Kelsey, Boland was editor of Innovation World’s TechAlert, a monthly journal of emerging technology companies. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, Mobile and Digitalife. He began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered technology, online media and telecommunications.

Boland graduated from Santa Clara University, in the heart of Silicon Valley, with a B.S. in commerce.

Matt Booth

Matt Booth
Chief Strategy Officer and Program Director, Interactive Local Media

Matt provides a leadership role for our consulting practices and conferences. Well-respected in the local media community for his expertise, Matt creates strategic initiatives that advise clients on how to be successful in the ever changing media landscape. Matt also runs our highly successful Interactive Local Media (ILM) advisory service program.

Matt Booth came to BIA/Kelsey from Perform Local, a local lead generation start-up funded by two prominent venture capital groups. He was a cofounder and chief operating officer. Before that, starting in 1996, he held several senior positions at Citysearch, a subsidiary of IAC/InterActiveCorp, including vice president, strategy and planning; vice president, product; and vice president, media partnerships.

Booth participated in numerous activities at Citysearch, including the creation of media partnerships with television and radio stations, the launch of city guides with leading newspapers like the Los Angeles Times, the design and implementation of a national local search product, the creation of the prototype of Citysearch’s performance-based sales model, and acquisitions such as that of Entertainment Publications.

Booth graduated summa cum laude from Babson College in Wellesley, Massachusetts, with a Bachelor of Science in finance.

 

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