Mobile LAVA is pleased to welcome top BIA/Kelsey analysts Matt Booth and
Michael Boland to share authoritative insights into the top trends, market
events, companies and case studies that are driving current and future
opportunities in interactive and mobile local media.
Whether you are an investor, startup, or later-stage company focused on
digital local-mobile-social media and advertising, this event is not to be
Featured Industry Analysts
Experience, foresight and the proven ability
to build important communities, make BIA/Kelsey
the trusted source for local media industry
intelligence. To deliver the highest level
of support and most insightful services possible,
we have assembled a team of highly-respected
industry professionals that offer deep expertise
in the market segments we cover.
Michael Boland is the program director
for BIA/Kelsey’s Mobile Local Media
practice. Since joining the company in
2005, Boland has been instrumental in covering
the local online space for our Interactive
Local Media practice. His expertise and
curiosity about new mobile, social, and
video technologies and business models
make him a valuable resource for MLM clients.
Boland is a frequent speaker and organizer
at top industry conferences including BIA/Kelsey
events, Search Engine Strategies and others.
He has authored in-depth reports on the
changing local media landscape including
online video, social networking and mobile.
He contributes regularly to highly read
online news sources such as Search Engine
Watch and Huffington Post. A trusted source
for reporters covering the interactive
media space, his comments have appeared
in major news and trade media, including
The Wall Street Journal, Fortune and Forbes.
Before joining BIA/Kelsey, Boland was editor
of Innovation World’s TechAlert, a monthly
journal of emerging technology companies.
Previously he was a San Francisco-based
freelance writer for business and technology
magazines, such as Red Herring, Business
2.0, Mobile and Digitalife. He began
his career in business analysis and journalism
as a staff reporter for Forbes magazine,
where he covered technology, online media
Boland graduated from Santa Clara University, in the heart of Silicon Valley,
with a B.S. in commerce.
Chief Strategy Officer and Program Director, Interactive
Matt provides a leadership role for our consulting practices
and conferences. Well-respected in the local media community
for his expertise, Matt creates strategic initiatives that advise
clients on how to be successful in the ever changing media landscape.
Matt also runs our highly successful Interactive Local Media
(ILM) advisory service program.
Matt Booth came to BIA/Kelsey from Perform Local, a local lead
generation start-up funded by two prominent
venture capital groups. He was a cofounder and chief operating
officer. Before that, starting in 1996, he held several senior
positions at Citysearch, a subsidiary of IAC/InterActiveCorp,
including vice president, strategy and planning; vice president,
product; and vice president, media partnerships.
Booth participated in numerous activities at Citysearch, including
the creation of media partnerships with television and radio
stations, the launch of city guides with leading newspapers like
the Los Angeles Times, the design and implementation of a national
local search product, the creation of the prototype of Citysearch’s
performance-based sales model, and acquisitions such as that
of Entertainment Publications.
Booth graduated summa cum laude from Babson College in Wellesley,
Massachusetts, with a Bachelor of Science in finance.
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