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LAVA Digital Media: The Role of Digital Media in Influencing Public Perception and Behavior.
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Digital Media plays a significant role in creating and defining cultural norms and influencing individual behavior. Join our panel of experts in a discussion about how digital media shapes public perception, influences individual beliefs and triggers events in the physical world.

3/26/2013
When: 3/26/2013
6:30pm - 9:00pm
Where: ROC
604 Arizona Street
ROC - Santa Monica, California  90401
United States
Contact: Len Lanzi


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Title: The Role of Digital Media in Influencing Public Perception and Behavior.

About: Digital Media plays a significant role in creating and defining cultural norms and influencing individual behavior. Join our panel of experts in a discussion about how digital media shapes public perception, influences individual beliefs and triggers events in the physical world.

Joe Mathews,California editor, Zocalo Public Square (zocalopublicsquare.org)fellow, Center for Social Cohesion, Arizona State University,Senior fellow, New America Foundation (newamerica.net)andco-president, Global Forum on Modern Direct Democracy (2012globalforum.com). He is coauthor of California Crackup: How Reform Broke the Golden State and How We Can Fix It (californiacrackup.com), and author of The People’s Machine: Arnold Schwarzenegger And the Rise of Blockbuster Democracy. Joe was a reporter for the Los Angeles Times, The Wall Street Journal, and the Baltimore Sun.

Joel Fox, Editor-In-Chief of FoxAndHoundsDaily.com (leading political blog in CA) and President of the Small Business Action Committee, an organization devoted to creating a business-friendly California legislature. Fox served as President of the Howard Jarvis Taxpayers Association (HJTA) in Los Angeles from 1986 to 1998 and played key roles in many statewide and local ballot proposition campaigns. Most recently, Fox was Senior Policy Consultant to Arnold Schwarzenegger in his campaign to replace Governor Gray Davis. He has been appointed to numerous commissions covering an array of hot-button issues. In 2000, Fox was Commissioner of the California Assembly Speaker's Commission on the California Initiative Process. In 1999, he served as commissioner of the California Assembly Speaker's Commission on State and Local Finance. Fox served as Director of Policy on the Riordan for Governor campaign, where he directed policy proposals, served as speechwriter and assisted in communication duties. He has authored well over one-hundred political and policy opinion articles which have been published in the Wall Street Journal, USA Today, Los Angeles Times, San Francisco Chronicle, San Diego Union, Sacramento Bee, Orange County Register, San Jose Mercury-News, as well as other newspapers.

Bryan Merica, founder and president of ID Media (www.idmcommunications.com), a digital agency delivering a wide range of technology solutions, including: internet strategy, rapid website deployment and fully-managed internet outreach programs (outreach programs include online advertising, web video production, social media campaigns and large-scale outbound email programs). ID Media’s clients include sports and entertainment figures, corporate brands, leading political consultants, elected officials, candidates, ballot measure campaigns and political action committees. Before starting ID Media, Merica was a Senior Strategist at the enterprise software firm, PeopleSoft and as a management consultant at Deloitte & Touche and Price Waterhouse.

Gary Brown,President of Political Data (politicaldata.com),the biggest vendor of political data in California. Brown joined Political Data in1995 when all data was managed on paper and information was stored on reel to reel tapes. As Political Data's president, Brown has completely modernized the company's systems; providing rich data, on demand to thousands of campaigns served through a web portal. In an era increasingly realizing the power of "Big Data", Political Data is poised for tremendous growth in years to come.

 

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