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10/18/2013
When: 10/18/2013
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GROWING YOUR BUSINESS WITH CROWDFUNDING, SOCIAL MEDIA, EMAIL MARKETING, AND H2O TECHCONNECT

Business Outreach's H2O TECHCONNECT Team would like to invite you to participate in our no cost "H2O TECHCONNECT" Series of Workshops and Networking Events. We have added workshops "Grow Your Business with Crowdfunding, Social Medial, Email Marketing, and H2O TECHCONNECT” that will be held on October 18, 2013 at the Metropolitan Water District at Union Station, 700 North Alameda Street, Los Angeles. The workshops have been divided into a morning and afternoon session so that attendees can attend both workshops or morning only or afternoon only sessions. To register for the workshop, please click on the link below. If you have any questions or need any help, please call 213.217.6456 or email mvogt@mwdh2o.com. Two of the workshops are focused on Social Media and Email Marketing which are critical to the success of a Crowdfunding Campaign!

CLICK HERE TO REGISTER FOR OCTOBER 18 WORKSHOP

CROWDFUNDING OVERVIEW

Crowdfunding has recently become a bit of a buzzword. In the last few years it has become popular and is recognized as a new industry, but in reality the concept has been around for centuries. By definition, crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet. There are 2 main models or types of crowdfunding.

The first is what’s called donation-based funding. The birth of crowdfunding has come through this model, where funders donate via a collaborative goal based process in return for products, perks or rewards.

The second and more recent model is investment crowdfunding, where businesses seeking capital sell ownership stakes online in the form of equity or debt. In this model, individuals who fund become owners or shareholders and have a potential for financial return, unlike in the donation model.

"CROWDFUNDING - In this introductory session we will present an overview of the two different types of Crowdfunding available. We will provide an overview of current Crowdfunding Platforms and the benefits and disadvantages of each. We will also discuss the four components critical for a successful Crowdfunding Campaign which include Social Media and Email Marketing, Project, Reward, and Video. Finally, we will analyze both successful and unsuccessful campaigns and provide worksheets to help you create your own successful campaigns!

We will discuss the differences between Crowdfunding Platforms, such as Kickstarter, Indiegogo, Crowdfunder, etc. and the four components critical for a successful Crowdfunding Campaign - Social Media, Project, Reward, and Video. The Crowdfunding Overview will be followed by Social Media and Email Marketing which are critical components in developing your successful Crowdfunding Campaign.

INTRODUCTION TO NEW H2O TECHCONNECT INNOVATION AND TECHNOLOGY SMART CONNECTION COMMUNITY - ACCELERATING CONNECTIONS IN TECHNOLOGY

"SOCIAL MEDIA MADE SIMPLE"

Can Social Media help grow your business? See real world examples of how businesses use social media to thrive. In this introductory session, we cover strategies and best practices to get the most out of your social media activities, including:

· What social media marketing really is and why you should use it?

· Introduction to social media channels (how many people use them) and how to evaluate what’s right for your business or organization?

· How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response—Real World Examples

· How to create good content for your social media marketing campaigns and time management.

· How to balance social media marketing with email marketing and your other marketing efforts using free tools online.

GROW YOUR BUSINESS WITH EMAIL MARKETING, SOCIAL MEDIA, AND CROWDFUNDING

In this free interactive workshop, Liz Harsch, an Authorized Constant Contact Local Expert, will share key concepts of email and social media marketing. Accompanied by a short workbook, you will be guided through the process of creating a digital marketing strategy that is unique to your business or organization. In the workshop we will discuss and brainstorm about:

· Crowdfunding using Social Media

· Engagement Marketing

· Marketing Objectives & Goal Setting

· Social Media Marketing Campaigns

· Social Media Channels that Matter

· Measuring Your Results

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