GROWING YOUR BUSINESS WITH CROWDFUNDING, SOCIAL MEDIA, EMAIL MARKETING, AND H2O TECHCONNECT
Outreach's H2O TECHCONNECT Team would like to invite you to participate
in our no cost "H2O TECHCONNECT" Series of Workshops and Networking
Events. We have added workshops "Grow Your Business with Crowdfunding, Social Medial, Email Marketing, and H2O TECHCONNECT”
that will be held on October 18, 2013
at the Metropolitan Water District at Union Station, 700 North Alameda
Street, Los Angeles. The workshops have been divided into a morning and
afternoon session so that attendees can attend both workshops or
morning only or afternoon only sessions.
To register for the workshop, please click on the link below. If you have any questions or need any help, please call 213.217.6456 or email
Two of the workshops are focused on Social Media and Email Marketing
which are critical to the success of a Crowdfunding Campaign!
CLICK HERE TO REGISTER FOR OCTOBER
recently become a bit of a buzzword. In the last few years it has
become popular and is recognized as a new industry, but in reality the
concept has been around for centuries. By definition, crowdfunding
is the practice of funding a project or venture by raising small
amounts of money from a large number of people, typically via the
There are 2 main models or types of crowdfunding.
first is what’s called donation-based funding. The birth of
crowdfunding has come through this model, where funders donate via a
collaborative goal based process in return for products, perks or
second and more recent model is investment crowdfunding, where
businesses seeking capital sell ownership stakes online in the form of
equity or debt. In this model, individuals who fund become owners
or shareholders and have a potential for financial return, unlike in
the donation model.
- In this introductory session we will present an overview of the two different types of Crowdfunding available.
We will provide an overview of current Crowdfunding Platforms and
the benefits and disadvantages of each. We will also discuss the four
components critical for a successful Crowdfunding Campaign which include
Social Media and Email Marketing, Project,
Reward, and Video. Finally, we will analyze both successful and
unsuccessful campaigns and provide worksheets to help you create your
own successful campaigns!
We will discuss the differences between Crowdfunding Platforms, such as
Kickstarter, Indiegogo, Crowdfunder, etc. and the four components critical for a successful
Crowdfunding Campaign - Social Media, Project, Reward, and Video. The Crowdfunding Overview will be followed by
Social Media and Email Marketing which are critical components in developing your successful Crowdfunding Campaign.
TO NEW H2O TECHCONNECT INNOVATION AND TECHNOLOGY SMART CONNECTION
COMMUNITY - ACCELERATING CONNECTIONS IN TECHNOLOGY
"SOCIAL MEDIA MADE SIMPLE"
Social Media help grow your business? See real world examples of how
businesses use social media to thrive. In this introductory session, we
cover strategies and best practices to get the most out
of your social media activities, including:
What social media marketing really is and why you should use it?
to social media channels (how many people use them) and how to evaluate
what’s right for your business or organization?
small businesses are using these low-cost tools to gain visibility,
develop relationships and drive sales and response—Real World Examples
How to create good content for your social media marketing campaigns and time management.
How to balance social media marketing with email marketing and your other marketing efforts using free tools online.
GROW YOUR BUSINESS WITH EMAIL MARKETING, SOCIAL MEDIA, AND CROWDFUNDING
this free interactive workshop, Liz Harsch, an Authorized Constant
Contact Local Expert, will share key concepts of email and social media
marketing. Accompanied by a short workbook,
you will be guided through the process of creating a digital marketing
strategy that is unique to your business or organization. In the
workshop we will discuss and brainstorm about:
Crowdfunding using Social Media
Marketing Objectives & Goal Setting
Social Media Marketing Campaigns
Social Media Channels that Matter
Measuring Your Results