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Mobile LAVA - Start Your Mobile Startup: Know Your Numbers
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Mobile LAVA - Start Your Mobile Startup:  Know Your Numbers

Fast growth and disruptive innovations are a few of the keys to financial success. Oftentimes over-looked is the importance of having a business plan, knowing how to forecast and providing accurate numbers. Knowing your numbers can improve valuations and maximize your return.

5/22/2014
When: May 22, 2014
6:30 PM until 9:00 PM
Where: Cross Campus
1558 10th Street
Santa Monica, California  90401
United States
Contact: Rich Abronson


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Start Your Mobile Startup:  Know Your Numbers


Fast growth and disruptive innovations are a few of the keys to financial success.  Oftentimes over-looked is the importance of having a business plan, knowing how to forecast and providing accurate numbers.  Knowing your numbers can improve valuations and maximize your return.

Our next installment of Start Your Mobile Startup will provide perspective and practical information for entrepreneurs who will seek fresh capital or expect to sell his or her company.    Certainly, every entrepreneur dreams of massive financial return on all that sweat equity, but the reality of selling one’s company can be another story.

The next Mobile LAVA program will answer some of the following questions:

  • What are the key metrics that investors look at when make a buy decision?
  • Do I need a full-time or part-time CFO and what should an early-stage company’s finance infrastructure look like?
  • What are some of the pitfalls to forecasting and what can I do to improve accuracy?
  • What do I need to know about income taxes and how to avoid tax surprises?
  • When entering into revenue contracts, what should I be thinking about?
  • When is the right time to engage profession service firms (attorneys, bankers or accountants)?
  • Should I be thinking about stepping onto the audit treadmill?
  • When is the right time to engage EY?
  • What makes for a good term sheet, and what are the effects of dilution with follow-on rounds of funding?

Panelists

Richard WolpertRichard Wolpert
Managing Partner at Amplify.la, Venture Advisor at Accel Partners


A pioneer in the fields of technology, consumer digital media and entertainment for more than 25 years. Extensive experience as an executive, entrepreneur and as an investor.

Responsible for many “firsts” throughout his career including: conceiving of and teaching the first Macintosh Programming Class at Stanford University (CS 193C), the first multi-user address book for the Macintosh (TouchBase), the first kids internet subscription service (Disney’s Daily Blast), the first Tivo-like product for the Internet Radio (BitBop Tuner), the first legitimate music subscription service for the Internet (MusicNet), and the first legitimate online movie subscription service (Starz! On Demand). Successfully negotiated ground breaking deals with several of the major media companies whose content became the basis for many of these products

As an investor, managed personal investment fund, Chance Technologies (1995 to Present), served as an advisor to Accel Partners (2006 to Present), served as a partner at the Yucaipa Companies (1998 to 2000), and served as the Managing Director or the Mail Room Fund (2008 to 2010). Invested in more than 30 companies, a large percentage of which have had successful exits or continue on as successful companies, including: AdECN, AMG, AndroMedia, AudioMill, Data Sage, GameFly, GameSpy, Kongregate, Mob.ly, People Support, Smilebox, Sometrics, Three Rings, Scopely, PlayDek, and Universal Audio.


John Hoang
John Hoang
Entrepreneur and CFO for LeisureLink, EV Connect, HitFix, Gumiyo, DC New Media

John Hoang is a highly experienced CFO focused on start-up and rapid growth companies.  Throughout his career he has demonstrated expertise in building scalable, top-performing teams and organizations in the digital media, mobile, gaming, and ecommerce spaces.  In addition, John has a deep track record with companies focused on Big Data, enterprise and consumer SaaS, and online marketing.

John is currently providing part-time and interim CFO services.  In addition, his firm is also providing outsourced accounting and consulting services.

In 2013, John was critical to the successful acquisition of a mobile platform company, Gumiyo, by Talus Labs and was instrumental in increasing shareholder return.  In 2014, John also co-led a successful sale of a technology company for 8 figures.


Jonathan EppersJonathan Eppers
CEO, RadPad

Jonathan is an entrepreneur.  He's the Founder and CEO of RadPad, a mobile utility that is revolutionizing the rental market.

He's a builder. Jonathan started building tree houses when he was twelve, opened a successful lawn business at sixteen and built his first web application at seventeen.

In college, he developed an RFID hardware system for the Department of Homeland Security (before RFID was cool). For his work, he won the coveted senior design award from Purdue's College of Technology and a grant from the Indiana Department of Homeland Security.  After graduation, Jonathan moved to Los Angeles, CA to become a product manager at MySpace where he worked directly with founder Tom Anderson.

Jonathan became Tom's 'go-to' guy for innovation on MySpace's most critical verticals, including the homepage and profile because of his ability to create highly engaging but simplified features.  He left MySpace in early 2008 to build a startup for high school athletes called FirstString.

Following FirstString, he was recruited by eHarmony where he helped lead a complete site redesign, the first in eHarmony's 11 year history.

For fun, Jonathan built an iPhone app called The Little Black Book, which allowed millenial's to privately keep remember their sexual encounters.

Jonathan and his products have been featured on NBC, Huffington Post, [The Los Angeles Business Journal, LA Weekly, Curbed and Techcrunch.

Jonathan is an entrepreneur.

He's the Founder and CEO of RadPad, a mobile utility that is revolutionizing the rental market.

He's a builder. Jonathan started building tree houses when he was twelve, opened a successful lawn business at sixteen and built his first web application at seventeen.

In college, he developed an RFID hardware system for the Department of Homeland Security (before RFID was cool). For his work, he won the coveted senior design award from Purdue's College of Technology and a grant from the Indiana Department of Homeland Security.

After graduation, Jonathan moved to Los Angeles, CA to become a product manager at MySpace where he worked directly with founder Tom Anderson.

Jonathan became Tom's 'go-to' guy for innovation on MySpace's most critical verticals, including the homepage and profile because of his ability to create highly engaging but simplified features.

He left MySpace in early 2008 to build a startup for high school athletes called FirstString.

Following FirstString, he was recruited by eHarmony where he helped lead a complete site redesign, the first in eHarmony's 11 year history.

For fun, Jonathan built an iPhone app called The Little Black Book, which allowed millenial's to privately keep remember their sexual encounters.

Jonathan and his products have been featured on NBC, Huffington Post, [The Los Angeles Business Journal(http://www.labusinessjournal.com/news/2013/mar/07/startup-tackles-apartment-hunting/), LA Weekly, Curbed and Techcrunch.

- See more at: http://www.crunchbase.com/person/jonathan-eppers#sthash.AqO1lmX8.dpuf

Jonathan is an entrepreneur.

He's the Founder and CEO of RadPad, a mobile utility that is revolutionizing the rental market.

He's a builder. Jonathan started building tree houses when he was twelve, opened a successful lawn business at sixteen and built his first web application at seventeen.

In college, he developed an RFID hardware system for the Department of Homeland Security (before RFID was cool). For his work, he won the coveted senior design award from Purdue's College of Technology and a grant from the Indiana Department of Homeland Security.

After graduation, Jonathan moved to Los Angeles, CA to become a product manager at MySpace where he worked directly with founder Tom Anderson.

Jonathan became Tom's 'go-to' guy for innovation on MySpace's most critical verticals, including the homepage and profile because of his ability to create highly engaging but simplified features.

He left MySpace in early 2008 to build a startup for high school athletes called FirstString.

Following FirstString, he was recruited by eHarmony where he helped lead a complete site redesign, the first in eHarmony's 11 year history.

For fun, Jonathan built an iPhone app called The Little Black Book, which allowed millenial's to privately keep remember their sexual encounters.

Jonathan and his products have been featured on NBC, Huffington Post, [The Los Angeles Business Journal(http://www.labusinessjournal.com/news/2013/mar/07/startup-tackles-apartment-hunting/), LA Weekly, Curbed and Techcrunch.

- See more at: http://www.crunchbase.com/person/jonathan-eppers#sthash.AqO1lmX8.dpuf

Scott AldertonScott Alderton
Partner at Stubbs, Alderton and Markiles, LLP

Scott Alderton is a founding partner of the Firm, Managing Partner, and a member of the Firm’s Executive Committee.  Scott is co-chair of the Firm’s Venture Capital and Emerging Growth Practice Group and chair’s the Firm’s Interactive Entertainment and Video Games Group.

Scott advises both public and private clients across a number of industries, including technology, manufacturing and distribution of goods in commerce, finance, the Internet, interactive video games, and new media industries.

Scott’s practice focusses on advising middle-market, technology, emerging growth, and development stage companies in the areas of corporate and securities, mergers and acquisitions, high technology, business, licensing, intellectual property, interactive entertainment and video games, the Internet and multimedia.

Scott has served as an Adjunct Professor of Law at Loyola Law School, teaching Securities Regulation, and is a frequent speaker on matters relating to technology, intellectual property, capital formation and capital raising transactions and emerging growth companies.

Scott received his B.A. from University of California at Los Angeles in 1982 and his J.D., cum laude, in 1985 from Loyola Law School.  He is admitted to practice law in the State of California.


Edith YavarianEdith Yavarian
Tax Partner, Ernst & Young

Edith is a Tax Services Partner in the Global Compliance & Reporting practice at EY in Los Angeles. She has more than 14 years of experience serving the Federal, International and State and Local tax needs of public and private corporations and partnerships in the health sciences, retail and apparel, and consumer products industries. 

Edith has extensive technical expertise in ASC 740, Accounting for Income Taxes including uncertain tax benefits and internal controls. As a Tax Account Leader in the West Region, Edith is responsible for overall service delivery of a wide range of tax services including coordinating and working with EY globally to service clients.

Edith holds an MS in Taxation from Fordham University and a BS from Hofstra University.  She is a Certified Public Accountant licensed to practice in California and New York State.  She is also a member of the American Institute of Certified Public Accountants (AICPA).


Our Moderator

John FinnucanJohn Finnucan
Partner at Ernst & Young


John is a partner with EY with more than 20 years of experience within a strong focus on technology.  He began his career in Ohio and spent over 6 years in Tokyo, Japan serving within EY’s Global Capital Markets Group before returning to the US and relocating to Los Angeles in 2010.   John holds coordinating partner responsibilities for a variety of public and non-public companies and private equity investees.  Areas of expertise include US GAAP, SEC reporting and capital markets transactions.  He is a LAVA Board Member and serves on the Accounting Advisory Board at Loyola Marymount University.   John leads EY’s market focus on early-stage, high-growth companies and venture capital in Los Angeles.


Sponsored by:

Ernst & Young


  

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