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LAVA Healthcare - "Change is Hard: Motivating Healthy Behavior" by Stuart Karten
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Stuart Karten of Karten Design showcases what his firm has learned about people, emotion, and human behavior, and address how medical device and digital health companies can strategically use research and design to motivate healthy behavior.

7/10/2015
When: Friday, July 10, 2015
7:30am - 9:30am
Where: Pepperdine University West LA (not in Malibu)
6100 Center Drive
Los Angeles, California  90045
United States
Contact: Richard Koffler
3108075786


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This month's LAVA Healthcare features the topic "Change is Hard: Motivating Healthy Behavior" by Stuart Karten, founder and president of Los Angeles-based product innovation consultancy Karten Design. For the past 30 years, Karten Design has been creating extraordinary experiences between people and healthcare products.

 

During his discussion, Stuart will showcase what his firm has learned about people, emotion, and human behavior, and address how medical device and digital health companies can strategically use research and design to motivate healthy behavior. You can download the inspiration for this discussion, Karten Design's visual white paper Change is Hard: Motivating Healthy Behavior here.

 

After growing up and graduating college on the east coast, Stuart traveled to Los Angeles for a summer and ended up staying. He worked for companies including Gould Medical Products, Mattel, and Baxter Medical Products until founding Karten Design. It was at Baxter that he had a transformative experience. He was designing a disposable plastic bone marrow biopsy needle and, when he started researching, he found that doctors would actually wad up cotton pads into their hands to prevent from getting hurt as they pressed the plastic needle into the bone. He started looking at the form factor and the forces at work, and redesigned the device to be safer and easier to use. His experience developed a belief in the power of design research to inform products that create positive experiences for their users.

 

LAVA Healthcare is produced and moderated by Richard Koffler, CEO of Greenwings Biomedical, an incubator of medical devices. He is past president of LAVA, a member of the Tech Coast Angels, and advisor to the California Emerging Technology Fund.

 

 

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