Monetizing Apps and Mobile Content
Free for LAVA members, $35 for non-members
Here in Los Angeles—the media capital of the world—monetizing content has fed our economy since the early 20th century. Continuing with the Internet Revolution of the mid-90's, Los Angeles led the way with some of the largest and most innovative online media and advertising technology industries in the world.
Now, in the midst of what some term the "Mobile Revolution," consumers are connected to more content choices through more devices and channels than could have ever been conceived even 10 years ago. This complexity has been further compounded by a complete transformation in consumer expectations regarding content consumption cost and availability.
So what does all this mean for content creators, mobile media start-ups, mobile ad-tech companies, publishers and app developers?
The next Mobile LAVA will attempt to answer this and other questions such as:
- How will the relationships among advertisers, content creators, and consumers continue to evolve in the mobile space?
- When and how should mobile publishers, app developers, and content creators choose a content monetization model whether by selling advertising or charging consumers for consumption?
- If your best friend was building an app from scratch today what monetization strategy would you recommend?
- Is the app ecosystem a fair playing field? How does an entrepreneur gain an competitive advantage?
- What does the mobile content revolution mean for advertisers, and why would they want to buy mobile media?
- What is the future of mobile content creation, consumption and monetization?
Corp Development, Counsel & Co-Founder, The Mobile Majority
Sam Goldberg co-founded & leads partnerships for The Mobile Majority, the world's first & largest vertically integrated mobile advertising platform. They specialize in high impact engagement using unbound creative and first party data to deliver mobile ads in apps and mobile websites. They work with world renowned brands to deliver HD video, rich media, app discovery, and customer acquisition. Featured work includes ad campaigns Fortune 500 Companies like Hasbro, JPMorgan Chase, and Paramount as well as marketing agencies and local companies..
CEO and Founder of Klickly
Cooper Harris is the CEO & Founder of Klickly, a one-touch social giving platform, which enables customers to instantly connect with causes championed by their favorite brands, celebs and nonprofits. Cooper was one of the first females to win the Los Angeles AT&T Hackathon and was responsible for producing the first-ever Tech Summit and Social-Impact Hackathon at Sundance.
She is an accomplished actress and musician and is a mentor at NFTE, which teaches kids entrepreneurship in schools. Cooper frequently speaks about being a woman in tech and about the intersection of entertainment and tech at venues including CES, USC, SXSW, Silicon Beach Fest, iMedia Summit, Sundance, and more.
Previously, as the executive director of The Oasis Foundation, Cooper oversaw initiatives focused on entrepreneurship and innovation and in her first startup, a digital production company, she created and sold her own shows and content to companies including 3M, Kimberly Clark, DailyMotion and studio production giant, Endemol Entertainment.
At Pyntail, we bring a deep expertise of cloud and mobile platforms; second-to-none insights into consumer psychology; and fresh ideas to UX designs that delight and engage customers. With these skills combined, we offer end-to-end product ideation, development, and publishing services.
Sr. Manager | Ignition Factory, OMD
Adam leads trends+intelligence at Ignition Factory, the innovations and creative unit of media agency OMD. He builds partnerships with new platforms and startups for clients like Warner Bros., Visa, FedEx, and Pepsi. By pushing brands to experiment with new portals - while also structuring scalable relationships backed into media strategy - Adam and team work to bridge marketing and business development to help brands pioneer new ways of reaching their audiences.
Principal, MESA Global
Michael is a Principal at MESA Global., an investment bank providing premium M&A and financing services to media, Internet and technology companies. Previously, Michael was a Co-Founder and Principal at Covert & Co. and a Vice President at New Century Capital Partners. He advised Yahoo’s Mobile Marketing and Advertising group and held senior management and engineering positions at AT&T, IBM and Mindspeed.
He holds 5 patents in the field of Communications and also serves as Vice-Chair and Board Director of the German American Business Association (GABA) in Southern California.
Michael received an MSEE from the University of Ulm, Germany and his MBA from the Anderson School of Management at the University of California, Los Angeles.