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Mobile LAVA: Eyeballs and Fingers: Getting and Keeping Users
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There's no doubt about it: Your start-up app or online service is killer! You've got your first release live or in the App Store, your founding team is high-fiving, and you now wait with baited breath for them to come. Makes sense, right? You built it, they will come?

When: Tuesday, October 13
6:30 PM - 9:00 PM
Where: ASU - California Center
725 Arizona Ave.
Santa Monica, California  90401
United States
Presenter: Rich Abronson
Contact: Rich Abronson

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Eyeballs and Fingers:  Getting and Keeping Users

Free for LAVA members, $35 for non-members


There's no doubt about it:  Your start-up app or online service is killer!  You've got your first release live or in the App Store, your founding team is high-fiving, and you now wait with baited breath for them to come.  Makes sense, right?  You built it, they will come?

Not necessarily.  The next Mobile LAVA will explore the question, "What does it take to get users' eyeballs engaged and fingers tapping?"


All too often, start-up entrepreneurs have a tendency to over-focus on their fantastic new product or service to the detriment of a viable go-to-market strategy.  With over 1.5 million apps in Apple's App Store and 1.6 million available for Android, rising above the crowd to get noticed can be a daunting task.  For web-based services, the challenges for creating a consistent user base can be just as great in a sea of search results, content, and Cloud-based software.  For those creating an app-based or online marketplace, the task is—at least—doubled because there are two constituents—buyers and sellers—who each derive no value from your marketplace without the presence of the other.

So... What does it take to get users' eyeballs engaged and fingers tapping?  If creating a marketplace, should start-ups focus on attracting the buyers or the sellers first—the classic chicken or the egg conundrum?

  • What are the strategies for generating downloads from the app store and signups for a service?
  • Once you've got your users, how do you keep them engaged?  
  • What can be the costs for building a user-base?
  • What constitutes traction and a viable number of customers or users to justify your business?

Join Mobile LAVA on Tuesday, 10/13/2015 at 6:30pm to meet the panelists and network with industry experts and up and coming entrepreneurs.




Jay SamitJay Samit
Serial Disruptor · Author · Innovator · Business Strategist


Jay Samit, CEO of SeaChange International (NASDAQ: SEAC), is widely recognized as one of the world’s leading experts on disruption and innovation.  Described by Wired magazine as “having the coolest job in the industry,” he has raised hundreds of millions of dollars for startups, sold companies to Fortune 500 firms, transformed entire industries, revamped government institutions, and for three decades continues to be at the forefront of global trends.  Mr. Samit is also an adjunct professor of entrepreneurship at USC, author of the best-selling book Disrupt You!, contributes to the WSJ, frequently appears on ABC, Bloomberg, CBS, CNN, Fox, MSNBC, NBC and tweets daily motivation to the over 100,000 business professionals who follow him on twitter @jaysamit. 


Register today!  The first 100 attendees to RSVP will receive a Free  40 page companion work book to Jay Samit's Disrupt You!







Scott Holmes Scott Holmes
Incubator and Accelerator


Investor, incubator and seasoned executive, Mr. Holmes is a true visionary with broad and deep expertise in technology, entertainment and mobile commerce initiatives with Fortune 100 brands and start-ups alike.  Accomplished leader of 20 years and former founder of United Future, a digital media agency, Scott was named 2012/13 Mobile Ambassador by the Mobile Excellence Awards Association. 

Mr. Holmes has helped to incubate several startups over the past decade, including Audax Health, Liberated Intelligence (LIAAPP), and Glimpulse. He has been written up as  a thought leader in the WSJ, Wired Magazine, Los Angeles Business Journal and featured on panels, columns and often participates in mentoring groups. 

Scott is married with two boys, and serves on the advisory board of Vitamin Angels, which reaches over 40 million malnourished children in 45 countries around the world with lifesaving vital-nutrients.  



Gabriel ReneGabriel Rene

Co-Founder ROK Mobile

As a digital marketing pioneer and online marketing strategist, Gabriel has worked with and advised some of the largest brands in the world, spanning Fortune 500 Corporations, Media Conglomerates, Telecoms, Mobile Manufacturers, Celebrities and major brands like Coca Cola, Qualcomm, Samsung, Boost Mobile, Obama Campaign, Conde Nast, Elle Digital, Seal, Paris Hilton,Timbaland etc.

Gabriel Rene is an entrepreneur, technologist, media and music producer whose 20 year career in both the Mobile Technology and Entertainment Industries has given him unique insights and experience in navigating the challenges and creating opportunities in the emerging global digital entertainment market.


ROK Mobile is a California communications company committed to delivering the best mobile entertainment products and services to their customers for an affordable price.



Cassie BettsCassie Betts

CEO & Founder at District2.Co

Millions of dollars in fashion industry revenue have stemmed from Cassie's fingertips over 18 years in the business. Over the past few years Cassie has founded and launched District2, a B2B collaborative online platform in the apparel manufacturing space, connecting fashion designers & brand owners with contractors & factories. Their website enables designers to post their projects, receive competitive bids from factories with ratings and reviews and to hire directly from the platform.



Cassie also partnered with 3 other South Los Angeles residents/entrepreneurs and several area schools and organizations to found the Social Enterprise "Made In South LA". MISLA provides apprenticeships for at-risk/ high-risk youth in social media marketing, multi-media, web development & introduce them to coding & software development.



Joey FloresJoey Flores

Co-Founder Earbits

Co-founded Earbits, gained acceptance into world-renowned Y Combinator. Raised $1.72M from Charles River Ventures, Wordpress founder Matt Mullenweg, Lala CEO/YC Partner Geoff Ralston, former Ziff Davis president Bill Lohse, and Bee Partners. Organically grew Earbits to over 4 million visitors, 500,000 app installs, 300,000 registered listeners, and 14,500 artists. Formerly, as 2nd employee and Director of Business Development, drove all Affiliate Fuel revenue leading to acquisition by Experian. Took over management of Affiliate Fuel post-Experian acquisition, grew from $19M to $48M in two years.





Register today!  The first 100 attendees to RSVP will receive a Free  40 page companion work book to Jay Samit's Disrupt You!




Sponsored by:

Ernst & Young     


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