Sales for Startups – What does it take to sell in the new world of start-ups?
Client Acquisition Costs seems to be the number one question on every Shark Tank and VC investors’ lips these days. The low-cost viral Social Media campaigns are far behind us, and startups are gearing up with client-facing staff.
What does that mean to you and your startup in terms of cost, support and structure your company and profits?
But your expertise is in your product, not revenue models and sales.
So what to do?
Our panel will share the way to design the revenue model to accommodate sales, share best practices of selling as a start-up, and the ups-and-downs of the process. These panelists are sales and revenue superstars. They know what has to be done to increase revenues, to produce sales, and to get traction with clients.
Join us to learn from the experts. See you there!
Moderator: Laurelle Johnson
Laurelle Johnson holds a B.A. in Communications and an MBA from Pepperdine University, which gives her the extra edge in navigating the intricacies of
business communications. During her tenure as corporate manager and Entrepreneur coach, combining the theoretical with the practical, she taught
corporate entities and creative individuals on how to express themselves clearly and concisely. This success is due to Laurelle’s unique ability to find
and bring out the best in each of her clients empowering them to express their ideas clearly.
Her corporate career in Technology in Sales Management resulted in $300M+ in sales contracts and her over 100+ entrepreneur clients have raised over $34M and counting. She is a current member Los Angeles Venture Association and founding member of WinLAVA, named Entrepreneur of the Year by WMM, and sits on the advisory board of several startups.
2016's Forbes 30 Under 30, Katelyn O’Shaughnessy is an award-winning travel
agent turned entrepreneur. She is the CEO & Founder of TripScope, a digital
platform that integrates the offline travel agent and delivers unique
itineraries through virtual travel planning and mobile concierge services.
Katelyn currently serves as an Entrepreneur in Residence at Cornell University
with the Pillsbury Institute for Hospitality Entrepreneurship and was the first
female founder to be a portfolio company in the accelerator, Amplify.
Frank Mastronuzzi has established himself over the years as
a growth expert in the ecommerce and tech startup space. From his first positions as a CPA with
Deloitte & Touche and as senior manager at Motorola and Match.com, Frank
has been implementing best financial and operational practices to all of his
employers and clients.
Early on in his career, Frank was bitten by the
entrepreneurial bug when he joined the Match.com team in Dallas immediately
after obtaining his MBA in Entrepreneurship & Finance from The University
of Texas at Austin. It was during his studies that Frank’s first
entrepreneurial venture won The University of Texas’s Moot Corp Competition in
1999. Frank has been committed to the startup community ever since.
received a B.S. in Business Administration from the University of San Francisco
with an emphasis in Marketing and Psychology. After beginning her career in
advertising, Katie was drawn to the fast-paced, competitive world of sales. She
began her sales career with a start-up company in San Francisco that was backed
by $41M in funding before eventually getting acquired by JPMorgan Chase in 2013.
Since then she has expanded her sales expertise in corporate small-business and
mid-market sales, moving from JPMorgan to TriNet HR Corp, a publicly traded
professional employer organization. At TriNet, Katie is able to combine her
passion for start-ups while working in a corporate environment, serving as a
consultant to start-up companies.
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