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Women in LAVA: “Sales for Start-ups”
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Women in LAVA:  “Sales for Start-ups”

“Join us for a enlightening and informative panel on the topic of "Revenue Models & Sales for Start Ups - How to design and deploy"

When: Thursday, March 10, 2016
11:30AM until 2:00PM
Where: Santa Monica Place Mall Community Room
395 Santa Monica Place
Santa Monica, California  90401
United States
Contact: Laurelle Johnson

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Sales for Startups – What does it take to sell in the new world of start-ups?


Client Acquisition Costs seems to be the number one question on every Shark Tank and VC investors’ lips these days. The low-cost viral Social Media campaigns are far behind us, and startups are gearing up with client-facing staff. 


What does that mean to you and your startup in terms of cost, support and structure your company and profits?


But your expertise is in your product, not revenue models and sales. 

So what to do?


Our panel will share the way to design the revenue model to accommodate sales, share best practices of selling as a start-up, and the ups-and-downs of the process.  These panelists are sales and revenue superstars. They know what has to be done to increase revenues, to produce sales, and to get traction with clients.


Join us to learn from the experts.  See you there!


Moderator:  Laurelle Johnson



Laurelle Johnson holds a B.A. in Communications and an MBA from Pepperdine University, which gives her the extra edge in navigating the intricacies of

business communications. During her tenure as corporate manager and Entrepreneur coach, combining the theoretical with the practical, she taught

corporate entities and creative individuals on how to express themselves clearly and concisely. This success is due to Laurelle’s unique ability to find

and bring out the best in each of her clients empowering them to express their ideas clearly.


Her corporate career in Technology in Sales Management resulted in $300M+ in sales contracts and her over 100+ entrepreneur clients have raised over $34M and counting. She is a current member Los Angeles Venture Association and founding member of WinLAVA, named Entrepreneur of the Year by WMM, and sits on the advisory board of several startups.


Katelyn O’Shaughnessy

Recognized as 2016's Forbes 30 Under 30, Katelyn O’Shaughnessy is an award-winning travel agent turned entrepreneur. She is the CEO & Founder of TripScope, a digital platform that integrates the offline travel agent and delivers unique itineraries through virtual travel planning and mobile concierge services. Katelyn currently serves as an Entrepreneur in Residence at Cornell University with the Pillsbury Institute for Hospitality Entrepreneurship and was the first female founder to be a portfolio company in the accelerator, Amplify.    


Frank Mastronuzzi

Frank Mastronuzzi has established himself over the years as a growth expert in the ecommerce and tech startup space.  From his first positions as a CPA with Deloitte & Touche and as senior manager at Motorola and, Frank has been implementing best financial and operational practices to all of his employers and clients.

Early on in his career, Frank was bitten by the entrepreneurial bug when he joined the team in Dallas immediately after obtaining his MBA in Entrepreneurship & Finance from The University of Texas at Austin. It was during his studies that Frank’s first entrepreneurial venture won The University of Texas’s Moot Corp Competition in 1999. Frank has been committed to the startup community ever since.

 Katie Brodhead

Katie Brodhead received a B.S. in Business Administration from the University of San Francisco with an emphasis in Marketing and Psychology. After beginning her career in advertising, Katie was drawn to the fast-paced, competitive world of sales. She began her sales career with a start-up company in San Francisco that was backed by $41M in funding before eventually getting acquired by JPMorgan Chase in 2013. Since then she has expanded her sales expertise in corporate small-business and mid-market sales, moving from JPMorgan to TriNet HR Corp, a publicly traded professional employer organization. At TriNet, Katie is able to combine her passion for start-ups while working in a corporate environment, serving as a consultant to start-up companies.

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