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Mobile LAVA: Get it Built!
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For our second installment of Starting Your Mobile Startup, Mobile LAVA will help entrepreneurs who have a mobile-enabled business answer one of their most fundamental questions: How do I get my mobile solution built?

When: Wednesday March 16, 2016
Where: The Expert DOJO
Santa Monica Place Mall
395 Santa Monica Place
Santa Monica, California  90401
United States
Contact: Marc Honorof

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Getting It Built!



Expert DOJO

Unit 308, 395 Santa Monica Place,

Santa Monica, CA, 90401

(top Floor of Santa Monica Mall on the south side of Broadway @ 3rd St)

Free for LAVA members, $35 for non-members


As many entrepreneurs soon discover there are many ways to build a mobile solution.  The right approach depends on audience, usage, functionality, business goals, availability of engineers and cost.  In fact, some may even realize that certain business goals may suggest not building an app right away.  Mobile solutions also need to consider lots of other aspects like the use of third party technologies, messaging, notifications, and device-specific functionality.  Furthermore, young startups looking for capital need to be cognizant of their product and technology roadmaps among a tech-savvy venture community.


An amazing panel of experts will help us answer questions like:

  • What's the difference between developing for iOS, Android and Windows?  Should I build for all 3?
  • How do I find a CTO?  Do I even need one?
  • Should I outsource my development or find my own engineers?
  • Should I build my solution as a native code, using a framework or as mobile web?
  • How do these factors affect cost?
  • How can I avoid hurdles with app stores?
  • What are some of the common pitfalls in the development process?
  • How do VC's and other capital providers view technology choices when making funding decisions?
  • How can capital providers help in sourcing CTO's and other tech resources?

Join Mobile LAVA on Wednesday, 3/16/2016 at 6:45pm to meet the panelists and network with industry experts and up and coming entrepreneurs.



Vince ThompsonVince Thompson

Media Entrepreneur and Revenue Consultant at Middleshift


Vince Thompson is a consultant and investor specializing in revenue generation and new business creation. Through his firm Middleshift, Vince and his partners have helped some of the Internet's most exciting companies scale their sales efforts and achieve financial success. He’s currently working with Jukin Media, Zuma Ventures, FanBread, Contract Cloud and ProspectWise. Prior to Middleshift, Vince led sales in the West for AOL and launched the national sales organization for Facebook. Vince has also served as a public company board member at Spark Networks and an interim CEO in corporate turnarounds. He is the author of the bestselling management book, Ignited, and a contributing author to the popular textbook, Media Selling.  











Travis FalstadTravis Falstad
Partner at Fathom Impact

With backgrounds in entertainment, technology, gaming, and defense, Travis Falstad and Lisa Jenkins merge both marketing and technology in their strategic thinking. Designing full-service solutions for companies of all sizes, Fathom Impact pragmatically solves marketing challenges while catering to each business' unique needs, and utilizing the latest tech for development and analytics.






Adam MendlerAdam Mendler
CEO at Veloz Group

Adam utilizes his professional, entrepreneurial and managerial background in his capacity as Chief Executive Officer of The Veloz Group. Under Adam's leadership, The Veloz Group launched and continues to operate three technology-oriented businesses: Beverly Hills Chairs, a leading e-tailer in refurbished ergonomic seating; Custom Tobacco, a one-of-a-kind e-commerce cigar customization platform; and Veloz Solutions, a technology consulting and software development practice. Adam co-founded Beverly Hills Chairs and Custom Tobacco and served as the interim CEO for both companies, seeing them through from launch to profitability. Adam remains a strategic advisor to both e-commerce businesses and currently oversees day-to-day operations of Veloz Solutions.




 Mark Mullen Mark Mullen
CEO at
Double M Partners Venture Funds

Mark is the Founder and the largest investor in Double M Partners, LP I and II, both early stage venture capital funds with 60 investors in total. Mark is also Founder and the largest investor in Mull Capital, an evergreen fund that invests directly in startups and in other investment funds. All of the funds focus on investing in Internet, Media and Communications Infrastructure with primary focus on business to business solutions.






 Mark Mullen Sergio C. Muñoz
SVP at
HOTB Software

HOTB Software created a hybrid venture model that provides in-kind capital to startup entrepreneurs with a viable web based business. We take an active role in any venture investment to build their custom software platform and provide business consultation to provide certainty of execution and certainty of security and compliance. All software development is coded in-house in Irvine, CA. Sergio's role at HOTB is to represent the firm in public and coach the entrepreneurs on how to pitch for a software partner.









Sponsored by:

Ernst & Young     


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