LAVA Digital Media: Profiting from e/Sports: How to Pick Winning Plays

11 May 2017
6:30pm - 9:00pm PDT
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Profiting from e/Sports: How to Pick Winning Plays

Deep Sports develops new ventures that speak to sports as a lifestyle category. Through this lens, sports become one of the most adaptable and relevant of all verticals. Deep Sports is comprised of sports fans who embrace the many reasons people connect to each other; storytellers who see sports as an inexhaustible fountain of human interest stories and strategists who recognize sports’ intersecting monetization with numerous other categories.

Collectively, the Sports sector is a $2+ trillion revenue behemoth (including eSports and Fantasy Sports). Big data, engagement, CE gear, live video, sell through, brand wrappers, AR/VR-- what’s hot in start-ups? Panelists will share insights on what kind of platforms, tools, services--and talent--they use and are looking to invest in, along with best practice tips and use case examples. Along the way we’ll address the legacy Sports v. eSports v. Fantasy Sports dynamic: friend, foe, or frenemies for sponsorship, ad budgets, subscription fees and other potential cannibalized revenue streams.

 

LA KINGS | AEG SPORTS, Aaron LeValley, VP, Digital Strategy& Analytics

Octagon, Michael Jacobson, VP, Octagon Celebrity Strategy

March Capital, Gregory Milken, Managing Director, March Capital

Gerard Fox Law, P.C, Morgan Pietz, Partner

Ultimate Media Ventures, Jon Bukosky, CEO        

Host:     Allison Dollar, CEO, ITV Alliance; Chair, LAVA Digital SIG

Moderated by:  Steve Bradbury, President and Head Coach, Deep Sports

 

Host:     Allison Dollar, CEO, ITV Alliance; Chair, LAVA Digital SIG

Dollar is a recognized expert in digital media and a longtime champion of interactivity, specializing in accelerating early stage ventures. As CEO of the non-profit ITV Alliance, Allison Dollar has built a community representing leading Fortune 1000 corporations in interactive television, spanning advertising, programming, technology and distribution.

 

 

 

 

LA KINGS | AEG SPORTS, Aaron LeValley, VP, Digital Strategy & Analytics

 

Aaron is the Vice President, Digital Strategy & Analytics for the LA Kings & AEG Sports. With the Kings, he manages the analytics, database marketing, and technology departments, while also assisting in the definition of the team’s overall digital strategy. In addition to this role, Aaron works with each of the 6 sports teams owned and operated by AEG in a variety of capacities. Prior to joining the Kings, Aaron worked for the Oakland Raiders, Arizona Diamondbacks and Phoenix Suns. Aaron is a graduate of both Arizona State University & Boston University.

 

Michael Jacobson, Vice President, Octagon First Call

Michael Jacobson is a sports and entertainment industry veteran with an expertise in advising brands, agencies and properties on how to leverage celebrities and influencers in order to drive consumer engagement.  Jacobson leads Octagon First Call’s Los Angeles team, developing strategies for celebrity acquisition and activation across traditional and digital platforms, consumer experiences and content creation.

  

 

 

Jon Bukosky, CEO, Ultimate Media Ventures

 

Ultimate is a highly specialized gaming and eSports innovation company with services ranging from strategic consulting, content production to creating lifestyle products & event experiences. Our team has the ultimate ability to apply our extensive gaming and eSports industry experience to help brands navigate the deeply nuanced global eSports game community and culture. Ultimate features venture backed innovations and initiatives in eSports lifestyle apparel, news content, VR and experiential design. Our clients and partners include Linksys, Machinima, Fathom, Team NRG eSports, MLG, Astro Gaming, Maestro, etc!

 

March Capital, Gregory Milken, Managing Director, March Capital

 

 

Gregory Milken is a co-founder of March Capital Partners, and has 15-years of entrepreneurial and operational experience. He was the founder and Chief Operating Officer of AltEgo, a cloud-based technology and gaming company. Prior to AltEgo, Gregory was a senior executive at Knowledge Universe, a privately held education company, and worked in business development at Fox and Warner Bros.

Gerard Fox Law, P.C, Morgan Pietz, Partner  

 

 

Morgan E. Pietz, named a “Rising Star” by SuperLawyers, and a “Litigator of the Week” by The American Lawyer, is a champion for those who have been wronged and a trusted counselor for companies and creative professionals. Mr. Pietz handles intellectual property and entertainment issues, business and consumer disputes, and insurance bad faith cases.     

 

 

Moderated by:  Steve Bradbury, President and Head Coach, Deep Sports  

Deep Sports develops new ventures that speak to sports as a lifestyle category. Through this lens, sports become one of the most adaptable and relevant of all verticals. Deep Sports is comprised of sports fans who embrace the many reasons people connect to each other; storytellers who see sports as an inexhaustible fountain of human interest stories and strategists who recognize sports’ intersecting monetization with numerous other categories.

11 May 2017
6:30pm - 9:00pm PDT

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